Event Sponsorship and In-Kind Donations

The Town of Ajax has established practices and policies in place that guide the provision of financial and in-kind support to the many community groups, service clubs and organizations delivering valuable and needed services to residents.

The objective of creating an established criteria and application process is to ensure the Town is managing these requests consistently, transparently and effectively.

The Town sponsors events through financial contributions or through the donation of items.

  • Financial contributions to support a specific event
  • Donation of item(s) for silent auction/prizes

Guiding Principles

  1. Sponsorship of an event must advance the strategic objectives outlined in the Town's Community Action Plan – specifically Strong Sense of Community. Priority is given to those events that benefit key focus areas that have been identified in Town's Community Action Plan. They are as follows:
    • Child, youth and family
    • Diversity
    • Seniors
    • Environment
  2. Sponsorship must align with the Town's corporate vision and goals that build the community fabric in Ajax and support community organizations, neighbours and volunteerism.
  3. Sponsorship directly benefits Ajax residents.


  • Event complements the Town's corporate vision and goals and aligns with agreed Council areas of focus as identified in the Corporate Strategic Plan
  • Event is located in Ajax or offers clear/tangible benefit for Ajax
  • Recipient is a community group/organization, neighbourhood organization/association or non profit, registered charity
  • Recipient must be a responsible and reputable organization whose name and identity is in good standing in the community
  • Sponsorship of the event provides recognition and opportunities for the Town to be recognized

Exclusion from Funding

  • The following types of organizations will not be considered for funding:
    • individuals or private foundations/clubs
    • for-profit organizations
    • religious organizations or any religiously affiliated groups
    • political organizations, candidates and lobby/advocacy groups
    • any organization or event who would have any conflict of interest or perceived conflict of interest between the sponsor and the Town and;
    • No cash contributions will be provided to an event that has net proceeds being used to provide grants to a third party

Application Process

  • All funding requests must be in writing by online application, email, mail and directed to the CAO's Office
  • These requests must be made by Feb.15 of the year of the event
  • Request for donation items can be made year-round with four weeks' notice
  • The CAO or his/her designate will have final approval authority and the decision cannot be appealed
  • Decisions will be made by March 1 of the event year and a letter of confirmation or denial will be sent to the applicant by March 15
  • Requests must be submitted each year for review - annual and ongoing support should not be assumed
  • Priority will be given annually to new applicants for activities not previously sponsored
  • Applications received after due date will only be considered if funding is still available
  • For applicants seeking funding, If approved, the applicant will be required to sign a sponsorship agreement (which will include guidelines & conditions)
  • All requests will be capped at $2,000 for any one event; with the potential to consider a larger sponsorship should the event be identified as a commemorative event during one calendar year.