It’s Tourism Week in Canada.

 What does that mean as we begin a second summer with travel restrictions?

 For one thing, it means a continued focus on hyperlocal tourism –in our case, that means Ajacians becoming tourists in our own backyard.

While many may not think of Ajax as a tourism town, it is. Not on the level of Toronto or Niagara Falls or Ottawa of course, but still we host thousands upon thousands of tourists annually. They stay in one of our two hotels, two motels or a bed and breakfast. They’re here for conferences, weddings, to compete in a sports tournament or play one of our golf courses, try their luck at Ajax Casino, and experience the excitement of live horse racing. While here, visitors enjoy our diverse restaurant offerings, shop at some our unique retail outlets, and catch an event at our St. Francis Centre.

 Those are some of the businesses that have been hit hardest by the pandemic restrictions. So as this summer unfolds and we anticipate restrictions beginning to lift, we encourage you to act like a tourist in Ajax, then Durham Region, and eventually the rest of our province and country.

 In the meantime, we’re supporting our tourism-related businesses by:

  • working with our tourism-related business and organizations, Durham Tourism, and Central Counties Tourism to develop strategies and tactics to assist with COVID-19 recovery and re-opening;
  • meeting the requirements of the World Travel & Tourism Council to become the first municipality in Durham Region to receive their Safe Travels Stamp;
  • receiving certification for successfully completing Canada’s LGBT+ Chamber of Commerce course on Navigating LGBT+ Diversity and Inclusion in the Tourism Industry;
  • building on our Bike Friendly Community status by adding publicly available bike repair kits and air pumps available and encouraging more businesses to complete certification.

Ready to explore your own backyard? For inspiration on what to see and do, visit ajax.ca/visit

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